State Farm. Taking an almost 100-year-old company through a digital transformation is both exciting and challenging. The opportunities are broad, and outcomes get quick reactions.

statefarm.com

State Farms website was highly fractured and users would abandon the site for a call into customer service. My team was tasked with encouraging self service, unifying the experience and updating the design system. We simplified the experience by reducing clutter, making the content more digestible and focusing the users on accomplishing the tasks they were there for.

State Farm Mobile App

The State Farm Pocket Agent native app had run its course and needed a complete redesign. My team designed the State Farm Mobile app focused on self-service capabilities standard for most of our competitors. Starting the claims process, accessing auto insurance cards, viewing banking information and paying bills were top of the list for this award winning app.

Process & Engagement

Delivering results for a brand new UX team, meant having to build out operating, engagement and process models along with building teams with the right people, setting them up for success by clearing obstacles, and giving them a vision to set their sights on. State Farm is a company almost 100 years old. There were many systems that were outdated or didn’t even exist. I developed the Product Delivery Model to evangelize the value of user experience as an integrated part of product delivery and level set expectations around the process.