Legg Mason. Extending a brand through multiple affiliates and subsidiaries scattered across global markets leaving the regional and cultural identities intact…

legg mason

Legg Mason is a diversified global asset management firm located in Baltimore, MD with over $727 Billion of assets under management, 9 Investment affiliates and 39 locations worldwide. At Legg Mason I was the Digital Creative Director responsible for all the subsidiaries and affiliates digital properties.

western asset

Western Asset is a global fixed income manager and independent affiliate of Legg Mason with about $453 billion (USD) assets under management.

Western Asset gave me the responsibility to completely redesign their customer facing site. A recent move, new leadership and an executive desire to maintain the affiliate brand while staying connected to Legg Mason, meant tons of research and discovery work before mood-boarding, architecting, prototyping, testing and developing the final site.